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www.upn31.com - Privacy Homepage Program Guide Good Day Sacramento E-mail Good Day UPN 31 Sports UPN 31 Weather About UPN-31 KMAX Community KMAXeMALL Contact KMAX .. www.upn31.com / Privacy Privacy Statement - kmax Email This Story Print This Story (Updated 07/03/01) We take your electronic privacy seriously. Questions regarding this statement or our practices should be directed to the cbs.com Privacy Coordinator by email at privacy@cbs.com . You may also send inquiries by mail to: Privacy Coordinator CBS.com (555/13) 524 West 57th Street New York, New York 10019 We reserve the right to change our policy from time to time as we deem appropriate in our sole discretion. KINDS OF INFORMATION There are two kinds of information web sites can obtain about you: Aggregate Information : Aggregate Information is anonymous data that web sites use to diagnose problems on the sites’ servers, administer the sites, and to help improve the quality of the Web pages. It may be your domain name (i.e. "XYZ.com") or your IP address. Personally Identifiable Information : Personally Identifiable Information is any information that personally identifies you. It can be your first and last name, your email address, your home address, or your telephone number. Sometimes this personal information is needed when you order products online or subscribe to an email newsletter. Other times, web sites collect this information to help target advertising and marketing. We collect Aggregate Information – such as your IP address (a number that’s automatically assigned to your computer whenever you’re surfing the Internet), browser type (e.g., Netscape or Internet Explorer), and domain (e.g., "XYZ.com"). We do this in the background so it does not interrupt your cruising speed. We use this information to help diagnose problems with our servers, to administer our site, and to gather broad demographic information. We share Aggregate Information with third parties for advertising and promotional purposes.